Consulting Services
Extreme Personalization Workshops
- We also offer Extreme Personalization Workshops, which are surgical, on-site programs with management teams to launch and/or improve their personalization initiatives, systems and strategy.
- We work with the management team to:
- Identify 2-3 high-impact personalization use cases with near-term ROIs. These can be launched immediately upon completion.
- Identify 2-3 operational changes to build out and improve your personalization system.
- Update your team on the latest best practices in personalization and customer value add from around the world.
- To learn more about Extreme Personalization read our White Paper: Extreme Personalization Whitepaper and Services
- Cost: $18,500 plus expenses
- Timeframe: 2-3 sessions of 3 hours.
Extreme Personalization talks
- We provide online talks on best practices in personalization and super-charging customer improvements.
- These focus on the best practices in customer-facing innovation from around the world.
- And are tailored to the priorities and issues of your business.
- Past speaking events have included McKinsey & Co, UPS, Alibaba, Adidas, and LaSalle Investment Management.
- To learn more about Extreme Personalization read our White Paper: Extreme Personalization Whitepaper and Services
- Fee: $3,500 USD
Consulting Project: Personalization and Customer Improvements
We help our clients personalize and make customer improvements and innovation. The goal is to grow revenue, users and engagement. This includes:
- Increasing customer acquisition and retention. What are the best tactics for attracting, converting and closing new customers? How can you more effectively manage customer acquisition costs throughout the marketing process? What are the most effective retention and loyalty programs for your business?
- Improving marketing effectiveness. Find your optimal marketing mix to maximize revenue growth and increase your ROI on marketing spend.
- Growing your omnichannel. What is the right mix of sales channels? How do you build a marketplace? Should you create a store of the future that merges online and offline capabilities? We help our clients develop strategies and plans to drive omnichannel growth.
- To learn more about Extreme Personalization read our White Paper: Extreme Personalization Whitepaper and Services
- Typical cost: (TBD)
- Typical timeframe: 2-3 months.
Consulting Project: Identify Your Best Digital Strategy for Winning. And For Protecting Against Disruption.
Digital strategy offers very big rewards for the winners. But the cost of getting it wrong is high.
In this project, we help our clients crystallize their best digital strategy. We help them decide which are the critical digital initiatives, which are the important digital threats to respond to and what are the critical 3-4 steps to take in the next year.
Our digital strategy services include:
- Digital strategy formulation. We are experts in digital strategy and help clients formulate and / or check their strategies. This includes identifying opportunities to target and capitalizing on significant shifts in consumer / customer needs and competition. For clients with existing strategies, we do due diligence and recommend adjustments.
- Opportunity assessment. We help clients size and prioritize new business opportunities from emerging digital tools, technologies and business models.
- Building new digital businesses as internal startups. We help clients create new businesses as virtual startups within large companies, leveraging content, customer relations, technology and experiences.
- Digital strategy due diligence. We help clients evaluate M&A and investment candidates. Our strategy analytics help investors make better deal decisions.
- Typical cost: (TBD)
- Typical timeframe: 2-3 months.
Customized Projects
We work with clients to solve their most pressing digital questions and problems.
These can vary widely between companies.
- Some companies are just beginning to think about digitization and a longer-term digital strategy. This is fairly common in retail and CPG companies.
- Other clients are very advanced digitally and are looking at specific complicated questions. This is more common in media and ecommerce companies.
Regardless, we work with the client to solve the question that matters most right now. We try to do this in as fast and surgical a project as possible.
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