Consulting Services
Speed Project 1: Increase Your Digital Profits ASAP
- In this fast and lower-cost engagement, we identify the best ways to quickly accelerate growth and boost digital profits.
- Our goal is to double a client’s digital profits in 18 months. And while we cannot guarantee this, we can promise an increase in profits that is greater than the cost of this project.
- Typical cost: $20k plus expenses (TBD)
- Typical timeframe: 3-4 weeks.
Speed Project 2: Get Started in Generative AI
- In this project, we help a company start getting generative AI tools into its work flows. And identify the 2-3 most important AI initiatives to launch overall.
- The goal of the project is to get the company moving ASAP in generative AI – which means launching staff, tools and 2-3 larger initiatives.
- Typical cost: $20k plus expenses (TBD)
- Typical timeframe: 3-4 weeks.
Full Project 1: Grow Your Digital Business
We help our clients accelerate growth in their revenue, users and engagement. This includes:
- Increasing customer acquisition and retention. What are the best tactics for attracting, converting and closing new customers? How can you more effectively manage customer acquisition costs throughout the marketing process? What are the most effective retention and loyalty programs for your business?
- Optimizing pricing. Strategies, tactics and dynamic pricing can drive revenue and margin growth. But getting the pricing right is difficult in platforms, payments, auctions, and freemium services. How do you balance margin growth with user and engagement growth?
- Improving sales force effectiveness and productivity. How can sales coverage, process, organization, capabilities and incentives increase revenue and maximize market share?
- Improving marketing effectiveness. Find your optimal marketing mix to maximize revenue growth and increase your ROI on marketing spend.
- Growing your omnichannel. What is the right mix of sales channels? How do you build a marketplace? Should you create a store of the future that merges online and offline capabilities? We help our clients develop strategies and plans to drive omnichannel growth.
- Should you enter another market? China / Asia? We are China / Asia experts and help our clients decide if and how to enter China / Asia and scale.
- Typical cost: (TBD)
- Typical timeframe: 2-3 months.
Full Project 2: Identify Your Best Digital Strategy for Winning. And For Protecting Against Disruption.
Digital strategy offers very big rewards for the winners. But the cost of getting it wrong is high.
In this project, we help our clients crystallize their best digital strategy. We help them decide which are the critical digital initiatives, which are the important digital threats to respond to and what are the critical 3-4 steps to take in the next year.
Our digital strategy services include:
- Digital strategy formulation. We are experts in digital strategy and help clients formulate and / or check their strategies. This includes identifying opportunities to target and capitalizing on significant shifts in consumer / customer needs and competition. For clients with existing strategies, we do due diligence and recommend adjustments.
- Opportunity assessment. We help clients size and prioritize new business opportunities from emerging digital tools, technologies and business models.
- Building new digital businesses as internal startups. We help clients create new businesses as virtual startups within large companies, leveraging content, customer relations, technology and experiences.
- Digital strategy due diligence. We help clients evaluate M&A and investment candidates. Our strategy analytics help investors make better deal decisions.
- Typical cost: (TBD)
- Typical timeframe: 2-3 months.
Customized Projects
We work with clients to solve their most pressing digital questions and problems.
These can vary widely between companies.
- Some companies are just beginning to think about digitization and a longer-term digital strategy. This is fairly common in retail and CPG companies.
- Other clients are very advanced digitally and are looking at specific complicated questions. This is more common in media and ecommerce companies.
Regardless, we work with the client to solve the question that matters most right now. We try to do this in as fast and surgical a project as possible.
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