Management Sessions
Get Ready! China's B2C Innovators Are Coming. (Our #1 Session)
Watch out.
TikTok, Shein and Temu were just the beginning.
China is arguably the epicenter for consumer-facing innovation. Its digital leaders (ByteDance, Alibaba, Tencent, Pinduoduo, etc.) are some of the most dynamic and innovative B2C businesses in the world.
And they are increasingly showing up in markets around the world. Often with shocking speed.
- In the US, Amazon is now changing its strategies to cope with Temu and Shein.
- In Southeast Asia, the Indonesian government had to issue new regulations to protect local ecommerce companies from TikTok Shop.
- In Europe, new tariffs were introduced to protect automakers from companies like BYD and Xiaomi. Xiaomi is a smartphone company that rapidly expanded into EVs (which integrate with their smartphones and smart home devices).
This raises some important questions for businesses:
- What’s coming next in consumer-facing innovation? How can we delight our customers and “out innovate” our competitors?
- What features and services do we need to start thinking about?
- Who are the potential disrupters for our business?
In this 60 min session, we meet and discuss these issues with management and investor teams. We provide:
- An update on the latest consumer-facing innovations of China’s digital leaders. You’ll know what’s coming next.
- A summary of the strategies of China’s B2C innovators. You’ll know who you should be paying attention to.
- An engaging discussion and/or workshop with your team.
Overall, these are fun team gatherings with lots of insights and discussion. They are a good way to get the team focused on what’s coming next in the consumer experience.
Pricing for online sessions is $2,500 USD. In person pricing can be discussed.
If you are interested, please contact us at: info@towsongroup.com
DIGITAL WORKSHOPS FOR MANAGEMENT
Most digital transformation projects fail.
Almost every company struggles with this.
- Thinking and expertise are not aligned across the management team. They have some but not uniform digital expertise. It is usually a mix of advanced and beginner thinking.
- Hiring new digital talent is difficult and expensive.
- Outside experts are helpful but only as a complement to core management expertise.
Successful digital transformation requires:
- A solid understanding of the long-term digital strategy of the company.
- Expertise in how software, data, and other digital tools work.
- The discipline to execute systematically over time, especially during difficult times.
The #1 problem is a lack of digital expertise in senior and middle management.
Without significant digital expertise across the management team, it is very difficult to succeed with a digital transformation.
Fortunately, this is easy to fix.
The solution for 90% of companies is to train existing management in digital strategy. Systematically. Over the long-term.
We offer training sessions to systematically move management teams towards digital mastery. These can be everything from occasional half-day sessions to 1-2 year programs that are the equivalent of master’s degree.
Below we have detailed some of our standard sessions.
Course 1: Introduction to Digital Strategy
In perhaps the biggest leap forward since the industrial revolution, businesses in China, Asia and globally are being transformed by new digital tools, technologies, and data. These include everything from artificial intelligence and big data to smartphones, the Internet of Things and smart devices. This is a global phenomenon but in many sectors it is happening more rapidly and more powerfully in China.
The three Ds of disintermediation, disaggregation and dematerialization promise to upend value chains and transform the world of work, moving up to 40% of industry revenues to digital attackers by 2030. For example:
- Digital connects supply chains globally, compressing margins and transferring power to multi-sided platforms that disintermediate industries.
- The sharing economy is changing the economics of asset-intensive businesses, transforming capital-intensive manufacturing into services and aggregating data across the information economy.
- Everything from books and music to drivers are dematerializing and going virtual. With this disruption, attackers are capturing the lion’s share of the rent with dramatic implications for industry profitability and company revenues.
This session brings together the best of current strategic thinking on digital transformation and disruption. It includes strategy frameworks for digital transformation and disruption, case studies and lectures about industry-leading companies. These include both global best practices and China-specific situations and approaches. Key industries of focus are automotive and mobility, retail and consumer, healthcare and logistics. The course delves into the competitive strategy that underpins the economics of digital strategy and looks at some of China’s boldest and most successful digital companies.
Overall, this course brings together the best of current strategic thinking on digital transformation and disruption across industries. The goal is for participants to get ahead of the curve on this phenomenon and be able to apply this knowledge to industry and company analysis.
Course 2: Advanced Digital Strategy and Asia's Latest Tech Trends
These sessions build on the frameworks of the Digital Strategy course. It is mostly company-specific and analyzes the strategic decisions of China/Asia’s leading digital companies. It is mostly cases studies and is based on the frameworks of the first topic.
Course 3: Doing Business in China and Strategies For a Changing Asia
This is a strategy session about the frontiers of business China. It includes topics such as urbanization, consumer China, digital China and manufacturing. This course was the basis of my One Hour China books – which have been on the bestseller list for +4 years.
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